Before this, I helped build Fields Residential. We did more than $100 million in
new-construction homes: found the land, built the houses, sold them, raised the investor
money to fund it all. With a team of five. Five people, each one owning a whole slice of
the business.
That only worked for one reason. I ran the sales, marketing, and technology side, and two
of us were obsessed with a single question: what here is a person doing by hand that a
tool could do faster? Then we'd go build it.
Raising money from investors used to take days of calls and paperwork. We turned it into
one button: investors got an email laying out the deal and clicked to commit. Writing up a
contract went from hours to minutes. The back-office maze of standing up a new deal became
a checklist anyone on the team could follow.
None of it was magic. It was looking honestly at where the hours went, and refusing to
accept "that's just how it's done."